Start with the end in mind. And other tips for marketing and content success.

I want you to hit your target. To do it, you’ll need to think and act more strategically than ever before.

Here’s a voice-over of a short .ppt presentation on how to make the most of content for brand and product marketing.

How I made this:

• By recording presentation audio in FCPX using a Blue Snowball microphone.

• Then using QuickTime to record the accompanying video of the .ppt presentation. The reason I recorded audio and video separately was so ensure slide transitions were accurately timed.

• I then uploaded the .mov presentation recording to FCPX.

• Then combined the audio and video files in FCPX. Seamless.

• Then uploaded the video to vimeo.

• Production time: 25 minutes.

Back soon.