For thinkers + doers. Work-in-process 📚👓💡. 

Storytelling

  1. The Hero With a Thousand Faces by Joseph Campbell

  2. Story Craft by Jack Hart

  3. Made to Stick by Chip Heath and Dan Heath

  4. Story by Robert McKee

  5. Presentation Zen by Garr Reynolds

Marketing and Branding

  1. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

  2. The 22 Immutable Laws of Branding by Al Ries and Laura Ries

  3. Positioning: The Battle for Your Mind by Al Ries and Jack Trout 

  4. Crossing the Chasm by Geoffrey Moore

  5. Universal Principles of Design by William Lidwell

  6. Brand Gap by Marty Neuemeier

  7. Zag by Marty Neuemeier

  8. Ogilvy on Advertising by David Ogilvy

  9. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

  10. This is Marketing by Seth Godin

  11. Guerilla Marketing by Jay Conrad Levinson

Strategy

  1. Start With Why by Simon Sinek

  2. Good to Great by Jim Collins 

  3. Great by Choice by Jim Collins and Morten Hansen

  4. Built to Last by Jim Collins

  5. The Signal and The Noise by Nate Silver

  6. Zero to One by Peter Thiel

  7. Creativity, Inc. by Ed Catmull and Amy Wallace

  8. Thinking, Fast and Slow by Daniel Kahneman

  9. Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne 

  10. The Innovator’s Dilemma by Clayton Christensen

  11. Competitive Strategy by Michael Porter

  12. Business Model Generation by Alexander Osterwalder and Yves Pigneur

  13. Measure What Matters by John Doerr

GSD & Business Stories

  1. Bird by Bird: Some Instructions on Writing and Life by Anne Lamott

  2. Antifragile: Things That Gain from Disorder by Nassim Taleb

  3. Range by David Epstein

  4. Originals: How Non-Conformists Move the World by Adam Grant

  5. The Effective Executive by Peter Drucker

  6. Let My People Go Surfing by Gerry Lopez

  7. The First 90 Days by Michael Watkins

  8. The Visual Display of Quantitative Information by Edward Tufte

  9. Originals: How Non-Conformists Move the World by Adam Grant

  10. Extreme Ownership by Jocko Willink and Leif Babin

  11. How to Win Friends and Influence People by Dale Carnegie

  12. Emotional Intelligence by Daniel Goleman

  13. The Lean Startup by Eric Reis

  14. In Search of Excellence by Thomas Peters and Robert Waterman, Jr.

  15. The Essays of Warren Buffet edited by Lawrence Cunningham

  16. The Hard Thing About Hard Things by Ben Horowitz

  17. Shoe Dog by Phil Knight

  18. Drive: The Surprising Truth About What Motivates Us by Daniel Pink

  19. Bad Blood by John Carreyrou

  20. Tools of Titans by Tim Ferriss

  21. Conspiracy by Ryan Holiday

  22. Hatching Twitter by Nick Bolton

Philosophy and the Art + Science of Success

  1. Mastery by Robert Greene

  2. The 48 Laws of Power by Robert Greene

  3. The 33 Strategies of War by Robert Greene

  4. The Daily Laws: 366 Meditations on Power, Seduction, Mastery, Strategy, and Human Nature by Robert Greene

  5. Stillness is the Key by Ryan Holiday

  6. Ego is the Enemy by Ryan Holiday

  7. Courage is Calling by Ryan Holiday

  8. Barking Up the Wrong Tree by Eric Barker

  9. Mindset by Carol Dweck

  10. On the Shortness of Life: Life Is Long If You Know How To Use It by Seneca

  11. The Obstacle is The Way: The Timeless Art of Turning Trials Into Triumph by Ryan Holiday

  12. Meditations by Marcus Aurelius

  13. From Strength to Strength by Arthur Brooks 

  14. Discipline is Destiny by Ryan Holiday 

  15. Plays Well with Others by Eric Barker  

  16. The Inner Game of Tennis by Timothy Gallwey 

  17. Give and Take: Why Helping Others Drives Our Success by Adam Grant 

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I’ll add more but work is calling. Always grateful for suggestions. JT