Over the years I’ve made 200+ movies, written dozens of articles, made many thousands of photos, and experimented with new creative formats at every opportunity. Each one has - in its own way - improved my thought process, where I focus, and how I tell stories. A mini-sample appears below. These are not necessarily my greatest hits but material to which I’ve returned and thought: OK, this still holds up.

Sight, sound, and motion (and supers):

I made these short movies to help illustrate the importance of focusing on what matters, from understanding the needs of a target audience to the importance of marketing content, the risks and discipline required to do creative work, how to improve (at anything), how important it is to express what a business does in simple terms, and the miracle of video. They’re personal and were not produced for commercial use.

  • The Pumpernickel Clause

  • Content on Content

  • The Secret Formula for Creative Success

  • A Few Short Words on Training

  • 7 Steps to Owning Your Value Prop

  • Three-Minute Film School (B2B Ed.)

 

Math is fun (really) and other video explainers

In 2019, I had a goal: to help elementary and middle school students (starting with my kids) reinforce their math skills by focusing on categories they enjoy.  In other words, I wanted to help make math fun. The first video in this group presents the idea. You can check out the full experience here 🔗. To request a password, send an email to info@morebetternow.com.

Other videos include:

  • An introduction to a power company that is bridging the gap between fossil fuels and sustainable alternatives.

  • An introduction to a childcare services startup that was used to quickly communicate the company’s value prop.

  • A promotional video used to raise funds for a capital project at a pool and tennis club. (Luckily, it was successful and the project is underway.)

 
 

We travel farther together. I seek advice from great editors and do my best to return the favor.

Snapshot of the snapshot:

  • Editing makes creative work better. It’s a two-way street that’s 100% in the interest of making the most of an audience’s time.

  • Editors without receptive creators are talking to themselves.

  • Creators without receptive editors are talking to themselves.

  • I approach editing with three questions in mind: 1.) Why does the work exist and is it serving a clear overarching goal? 2.) Is the tone and manner aligned with expectations? and 3.) Does the work meet acceptable standards for quality and originality?

  • The more you make, the better you’ll be.

 
A few articles on Medium

A few articles on Medium

Library

I also write. Similar to running, it’s good for my health.

Writing is a clarifier and an outlet, a basis for action and judge of whether or not thoughts add up or fall away.  It preserves memories, lends order to chaos, illustrates meaning, reveals nuance, and remains an integral part of my life.  It is a form of expression I rely upon heavily, in long form and short.  

I write to keep my pen sharp and voice true, to document what grabs my attention in categories where I think I have something to say.  Samples are available by clicking the ‘Library’ button in the adjoining image.

*That’s the Seattle Public Library in the background.

 

But wait, there’s more:

Thanks for visiting

For additional examples, shout (or write…that works, too).