R&D (Research & Data): Oct 21 Ed. : 6 useful references for marketing and business pros
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I keep a running list of links. Here’s a sample of numbers + insights recently uncovered or reread. If you’re into content and campaigns, I’m 99% confident you’ll find something interesting here.
Salesforce: 90% of marketers report the pandemic improved data strategy via VentureBeat. Necessity is the mother of invention.
US Digital Ad Spending by Industry 2021 via eMarketer. In a previous role I followed these numbers - and the global version - like a 🦅. Good refreshers on market sizing, mix, and trends.
Content Marketing Statistics You Need to Know via Semrush. One way of comprehending whether or not you’re doing what your peer set are doing, too (and how well).
The Ultimate List of Marketing Statistics for 2021 via Hubspot. Straight-up good to have in your back pocket: for research, context, comparisons, and strategic ideas.
US consumer sentiment and behaviors during the coronavirus crisis via McKinsey. A trusted source on many topics, sales and marketing included. Plus first-class graphics.
The Definitive Guide to Sales Enablement via Highspot. Blast from my professional past. Nice to see how far it has evolved.
Now back to the lab.